The Per-Channel Math Trap

Imagine you run a boutique marketing agency. You sign a new hospitality group that owns three boutique hotel brands. Each hotel has an Instagram profile, a Facebook page, and a LinkedIn company page.

That is nine channels for one client. On standard legacy schedulers charging €12 per channel per month, this single client adds over €100/month to your software bill. Add five more clients, and you are paying thousands of euros every year just to push text to APIs.

The Margin Squeeze

As agencies grow, their overhead should decrease as a percentage of revenue. But per-seat and per-channel pricing models turn software from a fixed operational asset into a variable tax that eats your profit margins.

This realization is why we built Orbit Cue with a single lifetime licence. You buy the software once, connect your brands, and never look at a per-channel calculator again.